UNIQUELY OKANAGAN

“Surprisingly besides increased wine sales, the biggest impact from the ads are store owners wanting the wine in stores, where before we couldn't even get a meeting." - Markus Frind, Owner of Frind Winery

Sitting as the only beachfront winery in the Okanagan, utilizing the most advanced winemaking technology, and it’s completely unpretentious nature, gives Frind Estate Winery a distinct story to tell. The broadcast creative and digital assets we produced were an homage to an experience like no other in the region.

Here’s the thing about wine. It’s deeply personal: from how it tastes on your palate, to how you’ve decided to enjoy it, to why you chose to open a particular bottle. But the one constant is that when people open a bottle of wine, they always like to have a good story to go with it. They want to unlock a moment and share the experience of their wine discovery or create a new one.

This story about how Frind Estate Winery combines its love for the land, the process & technology, and people, to craft wines distinct to the palate like no one else in the region. The combination of these three elements serve the multi-faceted demographic of customers all coming for their own reasons, but united by the curiosity to uncover something original within the Okanagan wine scene. They seek beautiful wines and the thrill of discovery that creates unforgettable moments and stories for a lifetime.

Oh, wait, did we mention you can also do a wine run to Frind on your boat? Yeah, that too.