Brain Cancer Fundraising

“Matthew’s story is a work of art. The video is completely captivating from start to finish, and this is the direct result of the incredible care and attention to detail that Rich & Jay took throughout the process. They pulled together a team of immensely talented creatives that shared our vision of listening deeply and bringing Matthew’s unique story to life. Rich & Jay left no stone unturned to deliver an end product that moved us all to tears – more than once! The video sensitively portrays the difficulties of being a young person facing one of the lowest-survival cancers and inspired audiences to take action to change the future for all the people that have yet to be diagnosed with brain cancer. This is our second year working with Rich & Jay, and we continue to be blown away by how much of a true partnership this really is. We are deeply grateful.” - Georgia Hennessy Jackson. Manager, Fundraising Communications

Facing the urgent need to raise substantial funds, the Canadian Cancer Society sought an innovative solution to engage donors and generate support. They turned to Rich&Jay for our expertise in strategy, creative storytelling, and film production. Together, we crafted a compelling narrative that conveyed the urgency of the cause while evoking empathy and inspiring action.

With a captivating blend of cinematography, emotional storytelling, and powerful messaging, the film served as a rallying cry to donors. It eloquently conveyed the urgent need for funding to support groundbreaking research, which held the promise of transforming lives affected by brain cancer. The creative approach, spearheaded by R&J in collaboration with the director, Alex Sworik, resonated deeply with audiences, spurring them to contribute and make a difference.

The results surpassed all expectations, the film not only captivated audiences but also motivated them to contribute generously, surpassing the $1 million fundraising goal with over $3 million generated during the gala evening. This remarkable outcome stands as a testament to the power of collaboration, the impact of creative storytelling, and the unwavering support of individuals determined to empower hope and create a future free from the burden of brain cancer.

Production Company: DearFriend

Directed by Alexander Sworik

Cinematography by Harrison Mendel