BURNABY HOSPITAL FOUNDATION

Giving our community the right space for the future of healthcare is as important as the care they receive. In fact, it’s critical. This was the driving force behind our commercial for the Burnaby Hospital Foundation as they entered Phase 2 of their redevelopment plan to create not just a modernized hospital but an entire ecosystem of better healthcare. For generations, everyone involved with providing healthcare excellence has been punching above their weight, working in facilities desperate for upgrades…and they’ve been succeeding! Imagine what they could do with the best equipment, expanded spaces, and more resources in their caring hands.

We wanted to illustrate this need with a campaign uncommonly seen in the healthcare sector. We departed from the traditional heartstring-pulling or fear-based campaign. Instead, we pushed the figurative and literal boundaries of what their doctors face in their pursuit of compassionate care for all.

Story Development & Creative: Rich&Jay

Production Company: Dearfriend,

Production Services: Escuro

Directed by: Dallas Sauer

Cinematography by: Jon Thomas